The most sustainable way is to not make things. The second most sustainable way is to make something very useful, to solve a problem that hasn’t been solved

Thomas Sigsgaard

During these uncertain times, Covid 19 and climate change are unfortunate facts of life. Investing in sustainable business practices is an important facet of the Lenicc eyewear brand. To support environments – both local and global – Lenicc eyewear proudly functions as a green business making sustainability and environment awareness a cornerstone of its business.

As an example, have a look at the little black box in which Lenicc sunglasses are delivered. Rather than plastic, the box is made from good quality greyboard with a specialty paper lining. If you are like me, I keep much product packaging and look for ways to reuse it later. Handsomely embossed with the Lenicc logo, the box makes a great prop for Instagram posts, a desktop organizer for all those little necessities of life, a drawer divider for lingerie, of a transport box for earbuds and recharger cables. Little boxes and bags are a delight for this conscientious consumer.

And have a look at the case for your fashionable sunglasses. Triangular, it fits smoothly into a backpack or back pocket. When not in use, the case folds into a sleek, flat shape. So cool! Whether flat or in its classy triangular shape, a magnetic closure keeps your specs securely tucked away. Unfolding only when you’re ready for it to do so, the case is your smart travel (even if it’s only out to the grocery) companion. All of this while using a minimum of man-made materials and providing more uses for packaging. Smart and sustainable!

There’s much more to buying a new pair of sunglasses than just selecting the perfect frame! There are many different lens materials, lens coatings, tints that can sometimes feel overwhelming! A common mistake people often make when buying eyeglasses is not spending enough time considering their choices of eyeglass lens materials, designs and coatings.

Lenicc uses materials that have a minimum adverse effect on the globe. Take the frames, for example; made from cellulose acetate. Cellulose Acetate is an eco-friendly material made from cellulose obtained from wood produced in sustainably managed forests or cotton lint (the hairy fibres that cling to cotton seeds after harvesting) combined with acetic acid, frames break down organically when they are eventually disposed of, unlike typical synthetic plastics. When slipping on a pair of Lenicc eyewear, you’ll feel better about yourself and your part in the collective task of preserving our world… and you will look GREAT!

When sunglass shopping, you might consider the material options for that new look you’re after — the variety of colours, durability, lightness, hypoallergenic materials, uniqueness, and value. Relatively thin and lightweight, stainless steel arms are an attractive option. Durable, corrosion-resistant steel frames help keep ou glasses in place without slippage. They are more comfortable.

Completing the package, Lenicc uses CR-39 lenses – more resistant to shattering while proving a close-to-perfect visual impact. Half as heavy with almost the same optical excellence as glass, the lenses are more resistant to shattering. The result is a durable pair of sunglasses that make reducing, reusing & recycling possible!

Philanthropy, too, is a part of Lenicc eyewear. Partnering with The Vision Mission, Lenicc brings together talents from the optical, medical and fashion field to fulfil a simple vision – premium fashionable eyewear that makes a difference. Part of the proceeds of every pair of sunglasses sold is steered toward supporting cataract surgeries and the training of ophthalmologists in rural areas of developing countries.

With an aim to support the efforts to maintain a healthy planet, while fashioning smart-looking sunglasses, Lenicc eyewear brand has the right dynamic for the new frontier.